EATS Restaurant branding

Problem / Objective
EATS, a long-established Sunshine Coast restaurant, needed a refreshed brand identity to stay competitive and improve consistency across its locations and platforms. The challenge was to modernize its visual communication and elevate the quality of its menu presentation and food imagery.

Solution Approach
We redesigned the full menu identity, including logo, color palette, layout system, and marketing collateral. Contemporary top-down food photography was introduced to create more inviting and sophisticated visual scenes.
Key elements included:
Updated logo and brand visuals

Fresh menu design with clear hierarchy

Modern, appetizing food photography

Consistent brand assets for digital and print

Design Thinking and Process
Visual Exploration: Studied contemporary food photography and menu layout trends.

Brand Refresh: Developed a cleaner, more expressive visual system.

Menu Redesign: Improved readability, structure, and item presentation.

Photo Direction: Styled and captured top-down food scenes to enhance appeal.

Final Result
The new identity delivered a fresh, organized, and visually appealing brand, helping EATS stand out in a crowded market. The updated menu and photography elevated customer perception and strengthened consistency across locations and platforms.