Cryoskin branding and website

Project description.
At the front of innovative, safe, non-surgical fat loss, body contouring and Skin beauty, Cryoskin Australia offers effective fat freezing and skin toning technology with incredible results. cryoskinaustralia.com.au is their most important platform for online branding and digital marketing. The main objectives were to improve SEO, sales funnel and conversion rates and the overall UX/UI design.

The approach was to redesign the site by identifying the type of users that will be using the site and the style that the site should transmit. The implementation of a consistent color palette and new Key visual introduced more breathing and sophistication, and most importantly a better overall user experience where we could bring to life a unique design aesthetic and functionality.

We took inspiration from different health and lifestyle sites with clean, elegant and aspirational styles that stimulates the users to be part of the Cryoskin’s community and further explore the site. We introduced more branded space around the content and a more consistent visual style.

The result is a fresh and understandable design with clean layout systems, concise blocks of color and contrast, using a prominent and vibrant lifestyle photography.